Great question!
On a team training with Bob Yeager on Tuesday I learned the email marketing dos and don’ts which some I had never thought of in my own email marketing.
You might hear people say that email marketing is dead and that it just does not work with spam filters and isp’s blocking emails. It’s a crazy world online.
I’m here to tell you that email marketing does work and it works well.
Email marketing can be very effective and is effective for those who use it responsibly.
What exactly is responsible email marketing?
1. Use a simple catchy subject
If your prospects don’t open your emails then what’s the point? Like your email body, your subject is NOT where you sell your reader. Your subject needs to attract attention and be relevant to the content of your email.
Example:
Please comment …
Can I get your feedback on this?
Did you comment on it?
Did I miss your message
2. Keep your emails brief
As Bob teaches, this is not where you sell your reader. This is not where you write your essay on the benefits of XYZ Company or how much money you are making with XYZ Company. This is not where you sell.
Your email is where you get your reader to take action!
Example:
SUBJECT: I posted a new article and video for you …
Hello,
Shawna Smith here with a quick note
and request to comment on my latest
blog post and video.
You can comment here:
http://WhoIsShawnaSmith.com
The comments section is just below the
video and post. I look forward to reading
yours.
Skype me at shawna.smith and let’s talk.
Have a great day,
Shawna Smith
P.S. You really want to get there
to comment before the masses ok?
http://www.WhoIsShawnaSmith.com
and thanks in advance!
The purpose of your email is to direct your reader to your website where you can let your website do the “selling”. I recommend your “selling” begins with a recommendation on your blog. Let your reader learn from someone using the product or service you want to promote. Let your reader hear your experience. Let your reader learn more about you and who you are … this builds that Know, Like and Trust factor that is critical to your growing success.
3. Keep your content fresh
Your readers need to hear from you often and with fresh content. Plan to post on your blog 2 to 3 times a week. Accompany each post with a video and a quick note out to your lists with a short email about your post.
Things to write about:
Products and services you use
If you are with GVO, this is easy … you could write an entire series of posts on each of the products that are part of your membership in GVO.
Examples: You could do a post on the importance of having your own domain and your own blog. You could do a post on the video conferencing, you could do one on the GVO eResponder and building your list.
You could write about your experience with the products you use from your Primary MLM.
Example: You could write about a supplement you take and the changes you noticed since taking it. You could write about the experience you are having with the MLM you belong to.
You can also write about what you learn here, after all … your entire experience here online is a learning experience. I learn something new every day, it’s why I love this environment.
If you run out of things to write about, come back here for more ideas.
Email marketing does work.
You can do it do … with a bit of focus on building your list and mastering the art of branding YOU online.
Add me to Skype and let’s talk about how I can help you brand you online. It’s simpler than you think.
My Skype ID is shawna.smith and I look forward to chatting with you soon.
Have a great day!
Shawna Smith
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