Branding YOU
What is branding?
Branding is getting your name out there in the Internet world so that it is recognized by people within your particular niche. Branding is the association of your name with a certain niche. In other words, when someone hears something about learning how to brand YOU they think of Shawna or Joe or Mary who have blogs teaching people how to brand themselves online.
Why brand YOU?
Branding yourself will help you attract people who are interested in your particular niche to your website where you can teach them what it is they want to learn AND you can encourage them to join either a newsletter you produce or to add their name to your list so that you can keep them updated on the subjects they are interested in. This will build your “list” of people who will eventually know, like and trust you and will follow you in anything that you decide to venture into.
A blog is a wonderful way to do this where you can create posts two to three times a week or more to keep your readers interested in what you do and what you want to teach them.
Also important when setting up a blog is having your own domain name (preferably your own name or some variation of it) and then hosting your own domain, rather than using a website such as Blogger.com or Wordpress.com. When you host your own blog you have more control over the content and also over the design of your blog.
Video is also important to integrate into your blog. It will help you create more traffic to your website and people also like to “see” who they are learning from. It helps them to get to know, like and trust you.
What tools do you need to brand YOU?
Branding yourself is a lot easier than you think and there are also wonderful tools out there on the Internet to help you do that. The tool that I recommend is an awesome company called GVO – Global Virtual Opportunities. They offer everything I’ve talked about here that you need to brand yourself and you can try it out for FREE for 14 days.
I hope this answered your question as to what branding is and how to achieve it.
Click here to find out more about the tools you need to get started in setting up your own “branding YOU” system.
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Great question!
On a team training with Bob Yeager on Tuesday I learned the email marketing dos and don’ts which some I had never thought of in my own email marketing.
You might hear people say that email marketing is dead and that it just does not work with spam filters and isp’s blocking emails. It’s a crazy world online.
I’m here to tell you that email marketing does work and it works well.
Email marketing can be very effective and is effective for those who use it responsibly.
What exactly is responsible email marketing?
1. Use a simple catchy subject
If your prospects don’t open your emails then what’s the point? Like your email body, your subject is NOT where you sell your reader. Your subject needs to attract attention and be relevant to the content of your email.
Example:
Please comment …
Can I get your feedback on this?
Did you comment on it?
Did I miss your message
2. Keep your emails brief
As Bob teaches, this is not where you sell your reader. This is not where you write your essay on the benefits of XYZ Company or how much money you are making with XYZ Company. This is not where you sell.
Your email is where you get your reader to take action!
Example:
SUBJECT: I posted a new article and video for you …
Hello,
Shawna Smith here with a quick note
and request to comment on my latest
blog post and video.
You can comment here:
http://WhoIsShawnaSmith.com
The comments section is just below the
video and post. I look forward to reading
yours.
Skype me at shawna.smith and let’s talk.
Have a great day,
Shawna Smith
P.S. You really want to get there
to comment before the masses ok?
http://www.WhoIsShawnaSmith.com
and thanks in advance!
The purpose of your email is to direct your reader to your website where you can let your website do the “selling”. I recommend your “selling” begins with a recommendation on your blog. Let your reader learn from someone using the product or service you want to promote. Let your reader hear your experience. Let your reader learn more about you and who you are … this builds that Know, Like and Trust factor that is critical to your growing success.
3. Keep your content fresh
Your readers need to hear from you often and with fresh content. Plan to post on your blog 2 to 3 times a week. Accompany each post with a video and a quick note out to your lists with a short email about your post.
Things to write about:
Products and services you use
If you are with GVO, this is easy … you could write an entire series of posts on each of the products that are part of your membership in GVO.
Examples: You could do a post on the importance of having your own domain and your own blog. You could do a post on the video conferencing, you could do one on the GVO eResponder and building your list.
You could write about your experience with the products you use from your Primary MLM.
Example: You could write about a supplement you take and the changes you noticed since taking it. You could write about the experience you are having with the MLM you belong to.
You can also write about what you learn here, after all … your entire experience here online is a learning experience. I learn something new every day, it’s why I love this environment.
If you run out of things to write about, come back here for more ideas.
Email marketing does work.
You can do it do … with a bit of focus on building your list and mastering the art of branding YOU online.
Add me to Skype and let’s talk about how I can help you brand you online. It’s simpler than you think.
My Skype ID is shawna.smith and I look forward to chatting with you soon.
Have a great day!
Shawna Smith
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TO: God.Com
Dear Lord,
Every single evening
As I’m lying here in bed,
This tiny little Prayer
Keeps running through my head:
God bless all my family
Wherever they may be,
Keep them warm
And safe from harm
For they’re so close to me.
And God, there is one more thing
I wish that you could do;
Hope you don’t mind me asking,
Please bless my computer too.
Now I know that it’s unusual
To Bless a motherboard,
But listen just a second
While I explain it to you, Lord.
You see, that little metal box
Holds more than odds and ends;
Inside those small compartments
Rest so many of my friends.
I know so much about them
By the kindness that they give,
And this little scrap of metal
Takes me in to where they live.
By faith is how I know them
Much the same as you.
We share in what life brings us
And from that our friendships grew.
Please take an extra minute
From your duties up above,
To bless those in my address book
That’s filled with so much love.
Wherever else this prayer may reach
To each and every friend,
Bless each e-mail in box
And each person who hits ’send’.
When you update your Heavenly list
On your own Great CD-ROM,
Bless everyone who says this prayer
Sent up to GOD.com.
Amen
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