Shawna Smith's Internet Marketing Strategies

RSS E-mail 2.0 Critique

On March 4, 2010, In Marketing Tools, By Shawna

This is my unbiased review of Pawan’s recent release of ‘RSS E-mail 2.0′

What this is all about…

RSS E-mail 2.0 is a step-by-step tutorial kit containing 10 screen-capture VIDEO presentations on RSS e-mail subscription management for blog owners.

The best feature I like about is actually the video tutorial format; instead of reading a book, you could actually see how these “techie” stuff is done, right before you, so you can easily copy-cat the strategy revealed inside.

You’ll be able to easily understand what you need to do in order to manage, monetize and profit from your RSS feed content

What that means is that once your blog is setup with these RSS settings, you’ll be making money almost on auto-pilot.

If you always wanted to get paid without lifting a finger, then RSS E-mail 2.0 might provide you with the quick-fix solution, although getting rich overnight will probably never happen.

What I like about this video package is the insider “secrets”. For example… did you know you could get a new autoresponder account with AWEBER for just $1.00 [30-day trial]?

Also, do you really know how to setup your first e-mail autoresponder list in 10 minutes or less?

Or, how to create a new blog broadcast so that your subscribers get free blog updates in their inbox?

RSS E-mail 2.0 explains that and more, walking you step-by-step throughout the entire process.

And believe it or not, an autoresponder list is even more powerful than a feed broadcast. Once you capture your visitor’s email address you can follow-up with your subscribers on a regular basis, thus increasing your clicks & sales…

You can send one-time broadcast messages and recycle traffic to whatever site or product you wish… day in day out!

What I don’t like about this product is they only share a few real life RSS to Email case studies. I wished they’d include a lot more! But I guess that’s just me…

It’s in your best interest to put your hands on RSS E-mail 2.0 today if your blog RSS feed content is not fully monetized yet.

Check out the full product here http://www.trker.com/go/55814/blog and download the videos today if it fits you!

Branding YOU

On February 21, 2010, In Marketing Tools, By Shawna

Branding YOU

What is branding?

Branding is getting your name out there in the Internet world so that it is recognized by people within your particular niche. Branding is the association of your name with a certain niche. In other words, when someone hears something about learning how to brand YOU they think of Shawna or Joe or Mary who have blogs teaching people how to brand themselves online.

Why brand YOU?

Branding yourself will help you attract people who are interested in your particular niche to your website where you can teach them what it is they want to learn AND you can encourage them to join either a newsletter you produce or to add their name to your list so that you can keep them updated on the subjects they are interested in. This will build your “list” of people who will eventually know, like and trust you and will follow you in anything that you decide to venture into.

A blog is a wonderful way to do this where you can create posts two to three times a week or more to keep your readers interested in what you do and what you want to teach them.

Also important when setting up a blog is having your own domain name (preferably your own name or some variation of it) and then hosting your own domain, rather than using a website such as Blogger.com or Wordpress.com. When you host your own blog you have more control over the content and also over the design of your blog.

Video is also important to integrate into your blog. It will help you create more traffic to your website and people also like to “see” who they are learning from. It helps them to get to know, like and trust you.

What tools do you need to brand YOU?

Branding yourself is a lot easier than you think and there are also wonderful tools out there on the Internet to help you do that. The tool that I recommend is an awesome company called GVO – Global Virtual Opportunities. They offer everything I’ve talked about here that you need to brand yourself and you can try it out for FREE for 14 days.

I hope this answered your question as to what branding is and how to achieve it.

Click here to find out more about the tools you need to get started in setting up your own “branding YOU” system.

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Does Email Marketing Work?

On February 20, 2010, In Marketing Tools, By Shawna

Great question!

On a team training with Bob Yeager on Tuesday I learned the email marketing dos and don’ts which some I had never thought of in my own email marketing.

You might hear people say that email marketing is dead and that it just does not work with spam filters and isp’s blocking emails. It’s a crazy world online.

I’m here to tell you that email marketing does work and it works well.

Email marketing can be very effective and is effective for those who use it responsibly.

What exactly is responsible email marketing?

1. Use a simple catchy subject

If your prospects don’t open your emails then what’s the point? Like your email body, your subject is NOT where you sell your reader. Your subject needs to attract attention and be relevant to the content of your email.

Example:

Please comment …

Can I get your feedback on this?

Did you comment on it?

Did I miss your message

2. Keep your emails brief

As Bob teaches, this is not where you sell your reader. This is not where you write your essay on the benefits of XYZ Company or how much money you are making with XYZ Company. This is not where you sell.

Your email is where you get your reader to take action!

Example:

SUBJECT: I posted a new article and video for you …

Hello,

Shawna Smith here with a quick note
and request to comment on my latest
blog post and video.

You can comment here:

http://WhoIsShawnaSmith.com

The comments section is just below the
video and post. I look forward to reading
yours.

Skype me at shawna.smith and let’s talk.

Have a great day,

Shawna Smith

P.S. You really want to get there
to comment before the masses ok?

http://www.WhoIsShawnaSmith.com

and thanks in advance!

The purpose of your email is to direct your reader to your website where you can let your website do the “selling”. I recommend your “selling” begins with a recommendation on your blog. Let your reader learn from someone using the product or service you want to promote. Let your reader hear your experience. Let your reader learn more about you and who you are … this builds that Know, Like and Trust factor that is critical to your growing success.

3. Keep your content fresh

Your readers need to hear from you often and with fresh content. Plan to post on your blog 2 to 3 times a week. Accompany each post with a video and a quick note out to your lists with a short email about your post.

Things to write about:

Products and services you use

If you are with GVO, this is easy … you could write an entire series of posts on each of the products that are part of your membership in GVO.

Examples: You could do a post on the importance of having your own domain and your own blog. You could do a post on the video conferencing, you could do one on the GVO eResponder and building your list.

You could write about your experience with the products you use from your Primary MLM.

Example: You could write about a supplement you take and the changes you noticed since taking it. You could write about the experience you are having with the MLM you belong to.

You can also write about what you learn here, after all … your entire experience here online is a learning experience. I learn something new every day, it’s why I love this environment.

If you run out of things to write about, come back here for more ideas.

Email marketing does work.

You can do it do … with a bit of focus on building your list and mastering the art of branding YOU online.

Add me to Skype and let’s talk about how I can help you brand you online. It’s simpler than you think.

My Skype ID is shawna.smith and I look forward to chatting with you soon.

Have a great day!

Shawna Smith

God.com

On February 3, 2010, In Just For Fun, By Shawna

TO: God.Com

Dear Lord,

Every single evening
As I’m lying here in bed,
This tiny little Prayer
Keeps running through my head:

God bless all my family
Wherever they may be,
Keep them warm
And safe from harm
For they’re so close to me.

And God, there is one more thing
I wish that you could do;
Hope you don’t mind me asking,
Please bless my computer too.

Now I know that it’s unusual
To Bless a motherboard,
But listen just a second
While I explain it to you, Lord.

You see, that little metal box
Holds more than odds and ends;
Inside those small compartments
Rest so many of my friends.

I know so much about them
By the kindness that they give,
And this little scrap of metal
Takes me in to where they live.

By faith is how I know them
Much the same as you.
We share in what life brings us
And from that our friendships grew.

Please take an extra minute
From your duties up above,
To bless those in my address book
That’s filled with so much love.

Wherever else this prayer may reach
To each and every friend,
Bless each e-mail in box
And each person who hits ’send’.

When you update your Heavenly list
On your own Great CD-ROM,
Bless everyone who says this prayer
Sent up to GOD.com.

Amen

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Top 5 Business Activities You’ll Profit From In 2010

On January 28, 2010, In Marketing Tools, By Shawna

I thought Bob hit it on the head and deserves a re-post here to share with my readers. Check out his website. There is a plethora of helpful information on Marketing Tools. Ask Bob The Teacher

As you think of how you’ll manage your time and resources for the next year, use this list of the top 5 profit activities to guide you.

1. Build a List

First and foremost you need to be building a list. You need to be building a list. Now this doesn’t just mean building a list of contacts. It doesn’t just mean building an e-mail list in an auto responder. It means you’re building up a group of people who know who you are, who anticipate hearing from you and are willing and able to follow what you’re doing and take action on what you’re offering.

So it comes in the form of an e-mail list like a service like Aweber. It also comes in the format of your social networks like Facebook friends or fans or Twitter followers in other resources. You’ve got to be the person that people want to connect to. If you’re promoting something anonymously there’s no real way for you to build a list very effectively. People want to connect with a human being. They want to get to know you. They want to get to know your business, your personal life a little bit. They just want to get to know you so they know they can trust you.

So you’ve got to be focused on building up your list.

2. Create Free Content

You’ve got to be creating content that teaches people stuff about what you know how to do. And you need to offer that for free. You’re also going to create paid content. That’s number three but let me speak to the free content first.

This takes many shapes and you don’t need to do all of them but you need to be creating and releasing and distributing content that shares with people solutions or helps them make sense of something you can help with and it proves your abilities to do things better than other people.

You don’t necessarily have to be the best but you need to be the best that that person knows about. So you might write a couple articles every week. You might make a video or two every week. You might set up a couple blog posts. You might do a free teleseminar like I’m doing with you right now. The point is you’ve got to engage with your audience and give them stuff.

I don’t care if you have two people to talk to or two thousand people or two million people. You still need to give them good stuff for them to learn from. And treat each of your audience members as an individual that you’re helping.

3. Create Paid Information Products

Paid information products; what I mean by that is maybe you make an eBook or a teleseminar series or maybe instead of an info product that’s downloadable you create an information product experience like the workshop I’m holding at the end of February or a virtual event that you can put on over the phone. Or, you create a couple of online videos that people would pay for like I created at Discover cPanel.

You’ve got to create something that people will buy because if you don’t they’re not going to generate revenue for you for long. You can create good content that you can promote for affiliate programs but ultimately you need to create paid information products because that’s the only way that you’re going to have other people promote you as an affiliate. We’ll get into the SIMPLE system in just a second to be more specific with that but you’ve got to create some paid information products.

Ultimately people will not take as much action with what you give them for free as much as what you charge them for. Whether you charge them $20 or $20,000 you’ve got to get your audience members invested with you so that you can help them more. Although your heart may be in the right place to give everything away for free what you’re going to find is people don’t take action on the free stuff nearly as much as the people who pay for stuff.

4. Support Your Existing Customers

The fourth thing is you’ve got to support your existing customers. You’ve got to spend a little bit of time or have some assistance where you hire a support person or you have some kind of an e-mail system in place where you can support your existing customers. The reason this is so important, I alluded to it earlier, is because your existing customers are going to be your best source for revenue.

Now this is not to say you’re taking advantage of them by any stretch. What you’re doing is you’re making sure they consume the product they purchase. You’re making sure that if they have other issues that you can deal with that you don’t know about initially that you connect with them. You communicate with them and then you follow-up by creating that additional service or that additional product.

And you do that because they’ll buy from you again but also because they’ll be your biggest fan. They’ll be your biggest supporters and they will spread the word about you. So they’ll actually be great ambassadors for you as well. That can be a very profitable enterprise for you to conduct yourself.

5. Connect With Partners

The fifth activity I think is essential for your success in 2010 is you’ve got to connect with partners. I mentioned earlier one of the biggest mistakes people make is they see their completion as their enemy. Well, if you can partner up with someone who has a compatible product line, compatible types of services and you can work together to create a new product or you can refer business to one another you’re going to grow much, much faster.

When I attended my first live event back in 2006 in Baltimore I met up with a whole lot of people but specifically I connected with six other guys and we formed a mastermind team even though we were all teaching people how to promote their business online or some aspect of that. We saw each other as compatible people. We saw what we were doing as all part of the same kind of mission if you will.

We promoted each other. We did teleseminars together. We blogged with each other. We commented on each other’s posts. Some of us continue to this day to meet. I met my accountability partner through that process of meeting at a live event and then connecting through a mastermind and then continuing to work together.

You’ve got to spend some time and energy this year connecting with partners. The best way to connect with partners is to attend a live event. But you can also work through Facebook or through Twitter and through even the e-mail lists that you’re already subscribed to and see who can you be part of. Or in the membership forums that you’re a part of, okay?

But you cannot do this alone. You cannot succeed in business these days working by yourself in isolation. You’ve got to get out. You’ve got to meet some people and you’ve got to think, “How can I present a win-win situation to other people and become part of a project that other people are instrumental in?”

Put ALL 5 Into Action In 2010 For Best Results

So those are the five business activities that I really think you should be focused on:

List Building
Creating Free Content
Creating Paid Information Products
Supporting Your Existing Customers
Connecting With Partners Where You Can Grow Together and Magnify Each Other’s Success

Which of these 5 areas is a strength of yours? Which do you need the most help with? Share with a comment below.

Bob Jenkins

p.s. If you are not 100% confident in your ability to carry out all 5 these profitable activities, then I encourage you to get expert help quickly. I’ll be including all 5 areas throughout the SIMPLE training event – more details are available at the event page.

Awesome information Bob! Thanks!

Shawna

Technorati Tags: Bob The Teacher Training, Business Building, Business Mentoring, Getting Started, goal-setting, Internet Marketing Seminars, Product Creation, Teleseminars, Time Management, Traffic

Tagged with: Bob The Teacher Training • Business Building • Business Mentoring • Getting Started • goal-setting • Internet Marketing Seminars • Product Creation • Teleseminars • Time Management • Traffic

Generate Instant Cash in Any Business or Industry

On January 27, 2010, In Dani Johnson, By Shawna

Multi Million Dollar Business Trainer, Dani Johnson Crosses All Boundries With New Economy Busting Training Program that Reveals Exactly How to Generate Instant Cash Revenue in ANY Business or Industry… AND She’s Offering A Whopping 50% Profit Through Her First Ever Affiliate Program.

Dani Johnson, the business trainer that shook the internet world with The Script Book, selling over 13,000 copies in just 12 months, unveiled yet another training juggernaut on May 11, 2009.

Dani Johnson released Instant Customer Goldmine™ to the market in the form of audio training that contains simple strategies to produce immediate income in home business, internet marketing, traditional brick and mortar business and even at the corporate workplace. Dani’s story of going from homeless to millionaire in 2 years has been heard around the world. For the first time, the exact methods she used to earn over $18,000 in 45 days, $250,000 in the next 12 months and over $1,000,000 in just 2 years are available in a 4 part audio program.

Instant Customer Goldmine™ is the definitive system for generating instant cash in ANY endeavor. Product information and a Free Report can be found at:

http://www.danijohnson.com/go/75671310p53

This most recent offering once again showcases the marketing genius of DaniJohnson.com, a training and development company that grew from just 3,000 members to over 100,000 members in under 3 years, without any advertising at all. Simply by the success and track record of the training company, word of mouth has taken this $80,000 company into multi-million dollar status. In an unprecedented move, DaniJohnson.com is now offering one of the most generous affiliate programs to ever hit the marketplace. Affiliate information can be found at:

http://www.danijohnson.com/instantcustomergoldmine/affiliate.php

For 19 years Dani Johnson has trained and equipped tens of thousands of clients in the Home Based Business market. Consulting and coaching with business professionals such as accountants, attorneys, million dollar cosmetologists, counselors, doctors, dentists, teachers, police officers, actors and actresses, media professionals, film producers, musicians and more, Dani Johnson is no stranger to every form of business.

Carmen Uyttenhove who first attended a Dani Johnson training seminar because her boyfriend was ranting and raving about it, discovered that it was something she would have never dreamed of. Carmen’s profits increased by $98,000 in 30 days after just one event. “This training is unlike any other and has taken my local business now to nationwide capacity,” Uyttenhove said on a recent conference call. “Before discovering Dani Johnson,” she continued, “I was working 80 to 90 hours a week running two retail locations. I was stressed out and on my way to having nervous break down. Dani Johnson has forever changed me, the way in which I do business, and how I run my life. I am no longer an amateur salesperson. I have been equipped to become a professional business developer. Bottom line, I have more than tripled my income while cutting my hours in half. I now enjoy my life, and more importantly, all the people in it!! I recommend that you plug into Dani Johnson right away.”

Some of the countries represented with the Dani Johnson trainings are Holland, Singapore, Japan, Australia, New Zealand, Netherlands, Germany, UK, Finland, Estonia, Phillipines, Guam, Bali, United States and Canada. Recently, in Los Angeles there were people from Africa who took an 18 hour flight to attend this internationally recognized training that would forever change their lives.

Dani Johnson is Founder and President of “Call To Freedom Int’l”, and is an internationally sought after trainer, speaker and author who got started in business at the age of 19. After 6 months of failing, going into debt and not making any money, something dramatically changed. After getting the right coaching and training, her business income went to $20,000 per month in just 5 short months. Dani went from living out of her car with $2.03 to her name, to becoming a #1 international producer within 12 months and went on to earn her first million within 2 short years.

Through her coaching and training seminars, Dani Johnson has developed several top producing sales forces and has impacted the lives of 10’s of thousands of people. She has helped many achieve 6 figure incomes with several going on to 7 figures. Her passion is seeing people break through financial bondage and excuses that stop them from reaching true freedom emotionally, mentally, physically, spiritually and financially. Dani Johnson’s ability to give very specific answers in a direct, straight from the gut manner combined with her raw true to life style is what sets her apart from other speakers and trainers. The foundation of her teachings and principles are biblically based and you won’t hear anything from Dani Johnson that she hasn’t personally used or done herself.

Dani Johnson regularly coaches successful executives, 6 & 7 figure business owners as well as newbie entrepreneurs on leadership, overcoming fear, business growth, time management, relationship marketing, prospecting, closing, teamwork, motivating others, wealth development, spiritual issues and more. She has been featured on numerous radio and TV programs as well as in books and publications. Dani Johnson is passionately dedicated to the Lord, her husband Hans and their 5 children.

For more information on any of these and upcoming events visit the website listed below or contact DaniJohnson.com at

Ph: 866-760-8255.
Web: http://www.DaniJohnson.com/
Product information can be found at: http://www.danijohnson.com/go/75671310p53
Affiliate information can be found at: http://www.danijohnson.com/instantcustomergoldmine/affiliate.php

Technorati Tags: Dani Johnson, first steps, First steps to success, Instand Cash, make money from home, work at home, work from home

Tagged with: Dani Johnson • first steps • First steps to success • Instand Cash • make money from home • work at home • work from home

Press Release – EZ Wealth Solution

On January 8, 2010, In Uncategorized, By Shawna

Press Release

EZ Wealth Solution Pays Out 1 Million Dollars In Commissions!

On Aug. 20, 2009 we witnessed a very rare accomplishment in this industry! EZWealthSolution.com has just reached the One Million Dollar Mark in Sales, and it also means they hit the One Million Dollar Mark in Commissions Paid because EZ Wealth Solution pays out a full 100% on all sales.

Less than 1% of Home Based Business Opportunities ever reach this milestone because as most of us know they never seem to ever stick around long enough or their compensation plan is not geared towards their Associates but rather towards lining the pockets of the company owners! With a 100% payout, there is no guessing who the EZ Wealth Solution Compensation Plan is geared towards!

When asked why he was paying out a full 100%, Ron Walsh the CEO & Founder of EZ Wealth Solution was quoted as saying;

“I just want to see people make money. I have been in this industry for over 15 years and I know from experience, that most programs/pay plans are not designed with the average person in mind. They are designed to fill the pockets of the program owners.”

“I got so tired of working programs that would last no more than 6 months or the pay plan was just another cookie-cutter script that we’ve all seen fail time and time again. That’s why I stopped working every program I was involved with, and in May of 2007 I started putting EZ Wealth Solution together.”

“I knew that I did not want to be like everyone else out there and use one of those cookie-cutter scripts that was destined for failure in 6 months to a year down the road, so I developed my own proprietary pay plan, and I did it with my future Associates in mind.”

“A lot of program owners say they want their people to make money, but until they put their money where their mouth is, it’s just more hot air, and people are getting tired of this. People just want a way to make money online, and I just want to see people make money! This is why EZ Wealth Solution with a 100% payout is the perfect match for anyone wanting to make money online!”

“We have many Associates who are making $1,000 or more a month starting their very first month! We have Associates who are making $5,000 a month! We also have many hard working Associates who have already or are on pace to make over $100,000 their first year in the business, and all they ever have to pay in Admin Fees to the company is $10 a month!”

“That’s all great, but what gives me the most satisfaction is when I hear from someone who has lost thousands of dollars online, and they are close to tears when they thank me for putting EZ Wealth Solution together because this is the first time they have ever made any money online. I have all I can do not to shed a few tears myself when I hear such heart warming stories. It just makes me feel good inside.”

“I want everyone to know the first Million Dollars in pay outs is just the beginning for EZ Wealth Solution because now I have set my sights on 2 Million Dollars, and the second Million will come faster that the first!”

“Back when I first launched EZ Wealth Solution in December of 2007, I did a video telling people about my background in the industry, and how I built websites and wrote conference calls for several different online business opportunities that combined went on to do millions of dollars in sales, and how I had taken all that knowledge and all that experience and poured it into EZ Wealth Solution, and I said that the Millions of dollars in sales that we will do will be paid to our EZ Wealth Associates!”

“When I first did that video I’m sure there were people who said: “Ya ya, I heard that story before.” Well, I wonder what they are saying today! But that’s alright, with all the false promises they’ve been fed by other people in the past, they may have had good reason to doubt this seemingly “New Kid on the Block” promising to pay out Millions. I harbor no ill feelings towards anyone who doubted me, they may have missed out on the first Million, but they are more than welcome to join us as we go for the second Million in payouts, and the third, and the fourth!”

“I know there will be Millions more paid out because we have the pay plan to do it, and we have one of the lowest start up costs in the industry if not the lowest start up cost for a “Top Tier Program”. As I just finished saying; the Admin Fee is just $10 a month, and with our “Pay It Forward System” at Package Level # 1, your sponsor is going to pay your way into Package Level # 1 (a $47 value), if you agree to Pay It Forward for one other person.”

“So technically, someone can get started for as little as $10, and only after they find their first person will they have to Pay It Forward $47. This really opens us up to a global market. We have Associates from just about every country there is, some I’ve never heard of before, and they can leverage their way through our 5 Package Levels ranging in price from; $47, $97, $247, $497, & $997.”

“Our 5 Product Packages consists of Digital and Software Products. We have over 700 of them divided into 5 Packages, and they come with complete Resale Rights, and some even have Master Resale Rights where you can re-brand them with your name as though you were the person who created that product. People can sell the products individually on their own or they can sell them in Packages through the EZ Wealth Pay Plan (that’s where the money is)!”

“We have made it really easy for people to sell the 5 Product Packages through the EZ Wealth Pay Plan because when they pay their $10 monthly Admin Fee we provide them with 3 professionally built websites to market, a Member Center full of Advertising Tools and Marketing Tips, Ad Tracking Software to track their online advertising, a How It Works Video Presentation where I close their sales for them, and we also have State-of-the-Art Tracking Software to keep track of all their sales.”

“Oh, did I mention that when someone makes a sale the company does not handle the money! When a sale is made we simply connect the Reseller with the Purchaser, and they work out a payment method between themselves! This allows our Associates to get paid the very same day they make a sale, and they get to keep 100% of the money! How cool is that!”

Ron Walsh
CEO & Founder
EZ Wealth Solution

WOW! What else can I say that Mr. Walsh has not already said? EZ Wealth Solution has been around now for 20 months (as of Aug. 2009), and it looks like they are going to be around for many years to come as they head for the 2 Million Dollar Mark in commissions paid.

After seeing their one-of-a-kind pay plan I have no doubt that the EZ Wealth Solution pay plan is geared towards their Associates, and the second Million in payouts will come even faster than the first as the word starts to spread about this incredible Home Based Business Opportunity!

If EZ Wealth Solution was not already on your radar, then it definitely should be if you want to make money online, and you like the idea of a 100% payout that’s paid daily!

For more information about the EZ Wealth Solution business opportunity visit their website http://www.trker.com/go/48154/blogpress to register for the “Free Tour”, and they will open their entire Member Center for you to see exactly what they have to offer, and be sure to watch the How It Works Video Presentation when you’re in there because EZ Wealth Solution is quickly emerging as one of the best Home Based Business Opportunities on the Internet today!

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Need More Twitter and Sokule Followers?

On January 2, 2010, In Advertising, By Shawna

Need more followers? KuleTrack Makes it Easy…

Hi Shawna,

Hurry! Our members want to track you at
Sokule and follow you at Twitter right now!
KuleTrack allows you to do both at the same
time and profit!

It’s a simple 3 step system. Just…
Give, Get, Gain.

Discover how to use KuleTrack as your
own private ‘Cash-Cow’ generator.

Don’t you just know it, some times
people just need incentives to take
action.

You see this all over the web.

Marketers everywhere get visitors
to take action by giving away products,
services, or advertising credits. The
reason they do this ios because it
works. People arte more like to take
the action you want them to take if
you encourage them to do it.

This is the proven formula KuleTrack
uses. Our members givew away KuleCoins
as incentives to get others to trackk
them at Sokule and follow them at
twitter.

Join the success team now.

Get the followers and trackers you
need to increase your sales online.

Join KuleTrack today.

http://www.trker.com/go/53554/Blog

The more KuleCoins you give away,
the more trackers and followers
you’ll receive.

Secure your success
Shawna Smith
KuleTrack Wizard

HAPPY NEW YEAR!

On January 1, 2010, In Just For Fun, By Shawna

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Planning an Advertising Campaign – What Questions Should You Ask Yourself?

On December 31, 2009, In Advertising, By Shawna

1. What is the difference between a tactic and a strategy?

A strategy is a plan of action designed to achieve a particular goal and tactics are the actions taken to attain that goal.

2. Do you agree or disagree that it is important to have a method for planning a campaign?

It is definitely important to have a method for planning a campaign. Without a method to come up with and organize goals, the wrong goals could be focused upon thereby creating a campaign that is not in sync with the company and it’s products.

3. How would you prioritize the elements of your Internet marketing campaign?

First, proper goal focus should be organized;

Second, Focus on buyers and learning what their wants, needs and goals are (create buyer personas).

Third, create buyer persona groups.

Fourth, use the buyer’s language (words used in talking about a product or service, words that a buyer might use to search for a product or service) for search engine marketing strategies.

Fifth, create content that includes what buyers are looking for and what we want buyers to believe about us (the company/website)

4. How will you decide the importance of various media channels?

The importance of various media channels depends upon the type of service or product you are trying to inform your buyers about. So, what media channel that is important to one company might not be as important to another. The importance of media channels depends on the understanding of your buyers and how you want to reach them.

(Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. John Wiley & Sons, 092007).

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